4 Business Lessons You Can Learn from RUSH

Natalia Costa
4 min readNov 7, 2019

The confrontation between Nikki Lauda and James Hunt makes Rush one of the best movies of the decade. Daniel Brühl and Chris Hemsworth brilliantly play these two legends of Formula 1. Rush is focused on their rivalry and consequent self-development. Both were inspiring as they had opposite ways of being, but the same magnetic energy.

More than a masterpiece on racing, the film is a source of powerful life lessons and today I’ll highlight 4 business lessons you can learn from Rush:

1 — Knowledge is Power

“God gave me an okay mind, but a really good ass, which can feel anything in a car.”

Lauda’s self-awareness is impressive. He knows himself and his art like no one else. Knowing yourself is the single most important thing you can do and I can guarantee you that no one will ever know yourself as well as you.

In the early beginning of the movie, it is clear that Lauda knows his skills and that gives him the confidence and determination to go further and succeed at whatever he puts his mind into. Being so knowledgeable about himself and what he’s good at, makes him work hard to also be proficient about his art. This makes him a powerful leader for he knows what he is capable of achieving while, simultaneously, knowing his business inside and out.

2 — Relationships are Everything

“You know, Nikki, every now and then, it helps if people like you.”

In one of the scenes, Lauda explains his point of view as he tries to convince other people about it. He clarifies the issue with logic, stating why it is the best approach for the current situation. However, things don’t come out the way he wanted to, mostly because people don’t really like him and, therefore, they may hear what he says, but they feel reluctant to follow it, regardless of whether it is the best solution or not.

Hunt, on the other hand, is naturally charismatic and people like him. He’s the funny pleasant party guy whom everyone loves to spend time with. Ok: now, people don’t have to be partying all the time, but being pleasant and kind builds connection and trust. These are base values that may get you far in business or life, because we are all connected and…



Natalia Costa

Human being 🐒 Engineer by day, Poet by night ☯️ Writing about emotional intelligence A.K.A. applied quantum physics. ♡ www.SkinAtHeart.com